3 Tips You May Not Have Known for Effective Content Writing

The written word is an ever evolving art. The younger generation has even developed an almost coded language through the use of social and new media. Language is constantly fluctuating and new content is being distributed every single day. Your website can look amazing but, according to the website of Kinetic Word, not pull in any new clients or inspire new conversation if there isn’t content that is as equally amazing as the visual design.

In order for your website and company brand to gain a reputable online reputation and rank well in searches, your website needs to be able to offer effective and fresh content at a consistent pattern.

Here’s a bit of help to get you started.

First of all, when in doubt: write lists. There is no definitive study as to why audiences these days prefer list-like articles. In theory, it is because lists often offer new pieces of information as well as some more familiar facts. These facts are then provided with a fresh new explanation and validate your knowledge. (It has also been observed that audiences like lists that end with an odd number. Why? Science has yet to figure that out.)

Second tip? Format your blog posts using the bold and italicization features. The main reason for this is that in blog posts, large walls of text are often seen as intimidating or a chore. Little breaks within the text allow for the content to be more readable, thanks to the stylistic choice, especially if the article in question is quite lengthy. It is in the same basic principle of cutting paragraphs through the insertion of photographs. It’s a more subtle way of breaking the monotony.

Lastly, hire a content writer. It seems like an obvious choice to make but you’ll be surprised to see websites that have business owners who insist on writing their own content. The thing about writing that is most often overlooked is that it takes a certain amount of time, heart, and practice in order to be able to write well and write effectively.

Anyone can string a few words together and form a sentence but true writers are a rare breed of communicators who know how to speak with their audience and how to best capture a reader’s attention through the written word. If you don’t have the funding or facilities necessary for an in-house content writer, there are plenty of businesses that offer content writing services.

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